RHA Wales and Coastal Housing Group have unveiled the brand identity for our proposed merger company. If the planned merger proceeds as intended, the two companies will move forward from 2nd January 2025 as:
beacon
(noun)
- a light or fire in a place that is easy to see, such as on the top of a hill or cliff, that acts as a signal:
As part of the centenary celebrations a chain of beacons was lit across the region.
- a good example that gives people hope or encouragement:
She was a beacon of hope in troubled times.
Beacons have illuminated human history as symbols of hope, guidance, and connection. They have been used consistently, by countless cultures, to communicate across vast distances, their glow uniting people, providing direction, carrying messages, and marking cultural celebrations. Whether lit on inland mountaintops or coastal cliffs, their enduring presence reflects a shared understanding, a shared purpose and the human desire to connect with others.
RHA and Coastal have been progressing the planned merger since November 2023 and have reached a number of significant milestones including the appointment of the merger company board, CEO and Executive Team designates.